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The Olive Oil Scam: If 80% Is Fake, Why Do You Keep Buying It?

It’s reliably reported that 80% of the Italian olive oil on the market is fraudulent. Some experts think that percentage is an exaggeration. Others believe that the bigger problem is poor quality olive oil, deliberately mislabeled as virgin or extra virgin. In any case, it’s likely that when you buy olive oil, you’re not buying what it says on the label. Gangsters in the kitchen. Food Crime. Agromafia. Elite Food Police. FBI of Food. Police Food Squads. Hidden cameras. Wiretaps. Tampering. Corruption. Counterfiting. Smuggling.    It looks right, but can you ever be sure? Photo: Wikipedia These are terms frequently repeated in recent news stories related to olive oil. “Much of the extra virgin Italian olive oil flooding the world’s market shelves is neither...

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What's in your bottle?

I went to Trader Joe’s the other day and I found this bottle of Italian EVOO - good price for the quantity, “handwritten label”, all the signs we were told to look for when buying olive oil - Italian, Reserve, Unrefined, Unfiltered, etc. Unless we unconditionally believe everything we read, how do we know what's the actual product behind the label and more important - do we even know what these words on the label mean?Let's go over some of the words and you decide for yourself:Italian - many consumers believe if it comes from Italy, it's unprecedentedly the best. Well, if you read closely, you will see this is not always the case. Most of the Italian foods are just packaged...

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What are Polyphenols and why are they so important?

Our mission in Georgetown Olive Oil Co. is to provide you with the freshest olive oil you can buy on the market. We can’t stress enough how important is the number of polyphenols in the olive oil and in food in general. But what are polyphenols? Take a moment and learn more… What are Polyphenols? Polyphenols are phytochemicals, meaning compounds found abundantly in natural plant food sources that have antioxidant properties. There are over 8,000 identified polyphenols found in foods such as tea, wine, chocolates, fruits, vegetables, and extra virgin olive oil, just to name a few. Polyphenols play an important role in maintaining your health and wellness. If your body does not get adequate protection (antioxidants), free radicals can become...

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What makes good Olive Oil?

Interesting video from a nutrition and chemical point of view on Olive Oil. Did you know our EVOOs come with a chemical analysis, taken at the time of crush? The FFA (free fatty acids) are important part of this analysis, they have a lot to do with the oil's smoking temperature and flavor. The IOC (International Olive Oil Council) standard for Extra Virgin Olive Oil is 0.8 or less of FFA. Any more than that and we do fall into different categories - Pure Olive Oil, Light Olive Oil etc., which is a great marketing strategy to mislead the consumer.  Here is an Extra Virgin Olive Oil that has FAA of 0.1 and amazing polyphenols count of 330ppm.   

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What is in McDonald's French Fries?

Everybody loves french fries. Best compliment to beer, hamburger, or a meal by itself. McDonald's has really good french fries (good does not aways equals healthy). So, how do they make them? McDonald's has revealed everything that goes into its famous golden french fries in a new video hosted by Grant Imahara of "Mythbusters." The video that shows what are the ingredients to make their french fries is now mysteriously nowhere to be found on the web. I saw the video first released and even though McDonald's fries are made from real non GMO potatoes, there are 19 ingredients involved before the fries make it to your plate. My explanation for the missing videos is - this video was counterproductive of what McDonald's intended. The...

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